Get Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman

ISBN-10: 3319201816

ISBN-13: 9783319201818

This e-book offers the most recent study and up to date experiences within the box of nationwide model and personal label advertising and marketing. It covers quite a lot of subject matters, together with retailing, advertising, common company, psychology, economics and records. It addresses varied parts of program, comparable to model naming and packaging judgements, fee elasticity, positioning, branding, client motivation, on-line groups, fiscal main issue, options in progress and mature inner most labels. The contributions are equipped in response to the subsequent subject matters: patron behaviour, strategic judgements, branding, marketplace tendencies and theoretical study. The e-book offers a set of unique, rigorous and appropriate contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona. 

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Read Online or Download Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) PDF

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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman


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